— Launching a local business with immediate traction and measurable results.

Zero Poux is a lice removal center based in Brussels, offering professional and accessible treatments for families.

The project was launched by a new independent entrepreneur with no prior experience in branding or advertising, and a clear objective: attract clients quickly and build a trustworthy local presence.

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Solutions

We developed a full ecosystem including brand identity, website, social media and advertising strategy, ensuring consistency across all touchpoints.

The visual identity was designed to inspire trust and clarity, while the website focused on simplicity and conversion. In parallel, we launched a highly targeted Google Ads campaign, optimised to capture high-intent searches and generate immediate bookings in the Brussels area.

The challenge

Building trust and generating customers with a limited budget.

Entering a competitive local market, the main challenge was to create a credible and professional brand while ensuring that every euro invested in advertising delivered immediate results. The business needed visibility, trust and bookings as fast as possible.

The approach

From brand creation to acquisition system. We structured the project as a complete launch system, combining branding, digital presence and performance marketing.

The focus was to create a strong first impression while building a system capable of generating consistent leads from day one.

Zeropoux
Case study

Results

+6k

Highly targeted traffic generated through GoogleAds, bringing qualified visitors ready to convert.

+10k

Strong local visibility, allowing the brand toquickly establish its presence in the market.

Zeropoux
Results

Video ads

Short-form video ads were created to support the campaign, designed to capture attention quickly, explain the service clearly and reinforce trust.
These assets helped improve engagement and supported the overall performance of the acquisition strategy.