Ecopub – pulsa Lab

— “Rethinking urban advertising through sustainability and impact.”

The approach

We designed a complete and coherent ecosystem to support the brand from its foundation to its growth. From the visual identity to the website, including the pitch deck and social media content, every element was built to communicate clearly, attract attention and support commercial development.

The objective was to transform a new concept into a brand that feels established, credible and ready to scale.

Ecopub is an innovative advertising company offering 100% eco-friendly outdoor campaigns through bike-powered billboards across the city of Brussels.

By combining mobility, visibility and sustainability, Ecopub introduces a new way for brands to communicate in urban environments without environmental impact.

The approach

As a new concept entering the market, Ecopub needed to clearly position itself and gain immediate credibility. The challenge was not only to build a strong and professional brand, but also to make a new advertising model easy to understand for potential clients.

Everything had to be structured in a way that simplifies the message while reinforcing trust and impact.